Rosa Heyman on Evolving in Media: From Her Campus to Hearst
In this episode of Beyond Her Campus: Celebrating 15 Years, Julianne sits down with Rosa Heyman. They start by reminiscing about Rosa's journey from her time as a Her Campus Chapter Leader at Wash U, where she got her first taste of the media world, despite the university not having a journalism program. Rosa discusses her new role as Executive Director of Content and Brand Strategy at Hearst, where she’s crafting the future of iconic brands like ELLE, Harper’s Bazaar, and Town & Country. She explains the day-to-day challenges and excitement of future-proofing media brands amid the ever-shifting landscape of the industry.
Julianne and Rosa also touch on the importance of being adaptable and open to new opportunities, and Rosa shares insights from her remarkable career at publications like Cosmopolitan, Marie Claire, and People. The episode wraps up with advice for young professionals and reflections on the role Her Campus has played in Rosa’s career, emphasizing the importance of community and collaboration in media.
Rosa answers rapid-fire questions, revealing her desire for the upcoming election to happen and her career mantra: ‘Play chess, not checkers.’ Don’t miss this deep dive into the past, present, and future of media with Rosa Heyman.
Creators and Guests

Host
Julianne Skrivan
Julianne Skrivan is a community builder and storyteller, with a passion for bringing people together to learn and grow. Currently, Julianne is the Director of Community at Her Campus Media where she oversees exclusive weekly newsletters, social media accounts, and launches innovative education efforts. She has worked on award-winning events and has appeared on multiple panels and podcasts relating to influencing, writing, and emphasizing how to create content in a way that feels genuine. Julianne holds a Masters in Communications from Johns Hopkins University, certificates in Women’s Leadership and Diversity & Inclusion from Cornell, and Political Science, Communications and Film & Media Arts degrees from the University of Utah. She lives in Salt Lake City with her dog and future-husband.

Producer
Allison Piwowarski
Allison Piwowarski is a seasoned media professional with over a decade of experience in digital content and brand strategy. She has driven significant audience growth and brand engagement by overseeing high-impact partnerships, special projects with A-list talent, and editorial initiatives across leading women's media brands. Allison has led teams in producing award-winning content and pioneered innovative approaches to storytelling through web, social, and audio platforms. As Director of Content Strategy at Her Campus Media, she currently spearheads audience growth and editorial initiatives, including events and partnerships with impactful social-first organizations. She is passionate about mentoring young content creators and specifically spotlighting and amplifying women's stories in new and emerging ways.

Producer
Cara Chiaramonte Johnson
As Vice President of Community and Strategic Initiatives at Her Campus Media, the number one media and marketing ecosystem for college women, Cara Chiaramonte has spent the last near-decade scaling, developing, and managing HCM's campus and influencer communities and supporting its 50,000+ members plus tens of thousands of alumni launch their careers, find their confidence, build their personal brands, and more. Chiaramonte has produced award-winning, large-scale event programming both in-person and virtually, has secured and worked directly with A-list talent, and has partnered with major consumer brands to create one-of-a-kind brand ambassadorship and campus/influencer marketing campaigns. She is passionate about growing communities and businesses with impactful missions that strive to help push women's leadership forward and make the next generation more successful, safer, and smarter than the generations before them. Cara received her undergraduate degree in journalism from the University of Florida with minors in Women's Studies and Leadership. She currently resides in Tampa with her husband and their two dogs.

Producer
Kayla Goldman
Kayla Goldman is an emerging event programming specialist and talent lead with a focus on curating digital and IRL experiences that resonate with Gen Z audiences. Since graduating from UMass Boston with a degree in Women's Studies, she has worked with high-profile talent, such as Hannah Berner, Tefi Pessoa, Alyah Chanelle Scott, Kelley O'Hara, Midori Francis, and more. Kayla is currently on the Events team at Her Campus Media, leading on programming and talent relations.

Guest
Rosa Heyman
Rosa currently leads brand strategy for Hearst's iconic group of fashion and luxury brands (ELLE, Harper's Bazaar, Esquire, Town & Country, ELLE Decor, and Veranda) with a focus on digital innovation and growth. Previously, she was the executive digital editor for Cosmopolitan, where she worked on numerous award-winning projects. She started her career in social media.
